From Business Week:
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork […]

Robert May said this about business blogging:
It’s like a website. You have to have one because everyone else does. It may make a small difference if yours is better than everyone else’s, but for non-web-based products, no one makes purchasing decisions based on your website.
I drive a Nissan Frontier. I’ve never even been to Nissan’s […]

Inc.com published an article called Business Blogging on the Rise. Paul Chaney (Radiant Marketing) makes an excellent point:
“Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a […]

I enjoy reading Dennis M. Kennedy so imagine my glee when I found out he was writing at Between Lawyers. He gives excellent advice on formulating a blogging policy:
My basic premise is that technology changes so quickly that the more precise you are, the more likely your policy will be outdated and be difficult to […]

The Business Marketing Blog answers the question:
“How do I create a budget for creating, marketing and operating a web site?” - Arthur Doglione
One of the responses:
1. Identify the objectives for your site, what you want people to do when they visit it. Map out the steps you want them to take based on […]