Inc.com published an article called Business Blogging on the Rise. Paul Chaney (Radiant Marketing) makes an excellent point:

“Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a competitive advantage,” said Paul Chaney, principal of Radiant Marketing group, a blogging consultant firm focused on small businesses.

That doesn’t mean it will be easy for small businesses to implement blogs in their marketing strategies. The article states percentages on the credibility of blogs compared to television or radio. Blogging is definitely the cheapest of the three mediums for marketing and obviously has more longevity in that the articles posted to the blog are there as long as the blog is online and can be easily found. If you miss the commercial on TV or the radio, you missed it.

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