The BizBlog Show #06 - Jeremy Wright
The BizBlog Show #06 (MP3 - 21.8Mb - 53min 07sec)
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On today’s show:
- Jeremy discusses his book Blog Marketing
- Why companies should implement blogs
- Why companies are afraid to implement blogs
- Jeremy’s definition of a blog (we agree to disagree)
- Internal blogging – how companies are using them
- Blogs and branding
- How to monitor the conversation
- Jeremy launched B5 Media
- Jeremy talks about his experience of being fired for blogging
- Blogging on company blogs vs. employees blogging on personal blogs
- B5 is adding new features.
- B5 wants to match one or two bloggers with readers. Interesting approach.
- Using the right tools to blog
- B5 realizes there is another audience – non-bloggers
- Conflicts of interest in the “blogging world”
- Jeremy answers the question: What’s the most important thing you apply from his book Blog Marketing to his business B5 Media
- Jeremy says “no comment” to an interesting topic