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Archive for the 'Business Blogging' Category

Naked Conversations

Monday, January 16th, 2006

Naked Conversations has been released. Written by Shel Israel and Robert Scoble the book is receiving positive reviews.
Very interesting - Blog Marketing and Naked Conversations are priced the same. Blog Marketing is written by Jeremy Wright - you remember him right? My old podcasting buddy. :)
Amazon wisely has the option to purchase both books […]

Weblogs, Inc. looking for World of Warcraft bloggers

Saturday, December 17th, 2005

WoW Insider is a new blog launched by Weblogs, Inc. dedicated to the MMORPG World of Warcraft. I wrote about my take on the blog, which was: nice effort but the site is lacking.
One issue I had with the blog is that the majority of the posts were written by a blogger who was relatively […]

Newsweek: Blogs Will Change Your Business

Tuesday, April 26th, 2005

From Business Week:
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork […]

Businesses and blogs

Tuesday, April 26th, 2005

Robert May said this about business blogging:
It’s like a website. You have to have one because everyone else does. It may make a small difference if yours is better than everyone else’s, but for non-web-based products, no one makes purchasing decisions based on your website.
I drive a Nissan Frontier. I’ve never even been to Nissan’s […]

Business blogging on the rise

Thursday, April 21st, 2005

Inc.com published an article called Business Blogging on the Rise. Paul Chaney (Radiant Marketing) makes an excellent point:
“Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a […]

Blogging policy - it’s more than legal issues

Wednesday, April 13th, 2005

I enjoy reading Dennis M. Kennedy so imagine my glee when I found out he was writing at Between Lawyers. He gives excellent advice on formulating a blogging policy:
My basic premise is that technology changes so quickly that the more precise you are, the more likely your policy will be outdated and be difficult to […]

Effective blog creating and marketing

Wednesday, April 13th, 2005

The Business Marketing Blog answers the question:
“How do I create a budget for creating, marketing and operating a web site?” - Arthur Doglione
One of the responses:
1. Identify the objectives for your site, what you want people to do when they visit it. Map out the steps you want them to take based on […]